DMs nobody answers
“How much for lymphatic? Anything this week?” sits in your requests folder while you're mid-facial. By the time you reply, she booked somewhere that answered.
For skin care studios, med spas & body‑sculpting clinics
Stop losing new clients in your DMs. Get an AI front desk that answers and books them in under a minute.
We install it for skin care studios, med spas and body-sculpting clinics. It replies on Instagram, Facebook, text and your website in your studio's voice, books facials and consults into the booking software you already use, sends the confirmations and reminders, and follows up on packages, rebooks and reviews.
4-min walkthrough
Video coming soon
How the AI front desk answers and books new clients, in about 4 minutes
- Works with the booking software you already use
- Never gives medical or skin advice
- Houston, TX · audits nationwide
Where studio bookings leak
Before you boost another post, check the DMs nobody answered.
Often the problem isn't followers or ad spend. It's the gap between “how much is…?” and a booked appointment, and a second gap between “booked” and “in the chair.”
Missed & after-hours calls
The phone rings while everyone's in a treatment room, or after you close. Most people don't leave a voicemail. They call the next studio.
No-shows & late cancels
One reminder, or none. No deposit, no easy reschedule. Your Saturday body-sculpt block or facial slot sits empty.
Series that stall
“I'll book my next one later.” Session 3 of a lymphatic or contouring package never gets booked, memberships lapse, and nobody asks for the review.
79%
of U.S. adults surveyed about med spa appointments said they've skipped booking because it was too hard to reach someone or book online.
Zenoti (spa & salon software), 2025 medspa client survey, 1,107 U.S. adults, Sept 2025.74%
of consumers say they only care about reviews written in the last three months, so a steady stream of new reviews matters more than an old pile.
BrightLocal, Local Consumer Review Survey 2026, 1,002 U.S. adults.The person who'd answer the DM is usually the same person doing the facial. That's not a staffing failure. It's a gap a system should cover.
See it work
An Instagram DM at 9:14 pm, booked by 9:18.
Here's what the AI front desk does with a new inquiry, and what the owner sees the next morning. Everything below is a demo with sample data: a fictional studio, fictional clients, sample prices, no real results.
Demo · sample dataFictional studio “Juniper Skin Studio”
JS
juniperskinstudioInstagram DM · AI front desk replying as your studio
New message · Instagram · 9:14:07 PM · studio closed
hi!! how much is lymphatic drainage? do you have anything this week
Hi Jasmine! Thanks for reaching out 💛 Our full-body lymphatic drainage is $120 for 60 min, and first-time clients get $20 off. Is this your first visit with us?
yes first time. is it good after a long flight? my legs get so swollen
That's a great one to ask Andrea, our esthetician. She'll go over your health history at the start to make sure it's a good fit for you. I have Thu at 6:00 PM or Sat at 10:00 AM with Andrea. Which works?
thursday 6 pls
Done! Thu 6:00 PM with Andrea. To hold your spot we take a $25 deposit toward the service: [secure link]. Free changes up to 24 hrs before. What's the best mobile number for your reminders?
713-555-0148. paid!
You're all set ✨ We'll text you the day before and the morning of. Come hydrated and wear something comfy!
✓ Booked in booking software · deposit paid · intake form sent
Sample Instagram DM. It shows a reply 34 seconds after the message (after hours), the price from the studio's approved menu, a health question routed to the esthetician instead of answered by the AI, and booking into two real open slots with the deposit policy.
Demo · sample dataWhat the owner sees the next morning
Today at the front deskSample data · not a real studio
Median time to first reply31 sec
Inquiries with no reply0
Tomorrow (confirmed)11 (10)
| Client | Status | Owner |
|---|---|---|
| Jasmine R. | Booked · Thu 6:00 · deposit paid | Andrea |
| Carla M. | Facial booked · Sat 11:00 | Andrea |
| Nicole T. | Choosing a time | AI front desk |
| Priya S. | Needs a person · medication question | Owner |
| Dana W. | Rebook nudge sent · session 3 | AI front desk |
| Mia L. | Review request sent | AI front desk |
Sample dashboard. Every inquiry has one owner and a next step. Anything medical, like medications, skin conditions or contraindications, is flagged for a person.
- Replies in your studio's name and tone, using the menu, prices and policies you approve.
- Offers real open times from your booking software, never “we'll get back to you.”
- Books the next session in a series and asks for the review at the right moment.
How it works
From “how much is…?” to a client in the chair.
We connect to the channels and booking software you already use. Your providers keep doing what they're great at, and they stop answering DMs between clients.
Instant reply, every channel
New DMs and comments on Instagram and Facebook, website and Google inquiries, texts and missed calls get a reply in your studio's voice within a minute, day or night.
Answer & book
It answers the everyday questions from your approved menu (prices, prep, first-visit specials, parking), then offers real open times and books the facial, treatment or consult.
Confirm, deposit & remind
Confirmation, your deposit or card-on-file policy, a day-before and morning-of reminder, and easy rescheduling, so fewer appointments end in an empty chair.
Rebook, retain & review
After the visit it books the next session in a series, checks in on memberships and packages, and asks happy clients for a review when the timing is right.
A person is always one step away. The AI never gives medical, skin-condition or weight-loss advice, never promises results and never discusses medications. Those questions, complaints and anything unclear go straight to the person you choose, with the full conversation attached.
The free Booking-Leak Audit
30 minutes. We find where your inquiries and appointments are leaking.
A screen-share with Habiel. Have your phone and booking software handy. We'll look at real examples together, and you share only what you want to.
- The first 10 minutes. What happens after a DM, call, form or Google inquiry comes in, including after you close.
- Unanswered inquiries. A spot-check of recent DMs and missed calls: time to first reply, and which ones never got one.
- Booked vs. in the chair. Confirmations, deposits, cancellation policy, no-shows and late cancels.
- Series, memberships & reviews. Who books the next session, and when you ask for the review.
You leave with a one-page booking-leak map and the first fix we'd make. It's yours to keep whether we work together or not.
Get my free Booking-Leak AuditA good fit if you…
- Run a skin care or facial studio, a med spa, or a body-sculpting, lymphatic or wellness studio
- Get new clients through Instagram, Facebook, Google or your website
- Have roughly 30+ new inquiries a month, and not enough hands to answer them all
- Use, or are ready to use, booking software like Vagaro, Boulevard, GlossGenius or Mangomint
Not a fit if you…
- Want someone to run your ads or grow your followers (we work the inquiries you already get)
- Want the AI to give skin, medical or weight-loss advice
- Want to message people who never contacted you
- Run a hair, nail or barber salon (a different setup)
Why I built this
“My family is in this business. My mom owns a skin care studio here in Houston, so I've seen the front desk on a busy Saturday: a client on the table, the phone ringing, three DMs waiting. Nobody's ignoring those people. The person who'd answer them is the one doing the facial. GUIA AI covers that gap.”
Habiel Eguia · Founder, GUIA AI · Houston, TX
GUIA is pronounced “GEE-ah,” from guía, Spanish for guide.
Questions studio owners ask
The short answers.
What exactly is included, and what isn't?
The first phase covers instant replies to new inquiries on Instagram, Facebook, text, your website and missed calls; booking into your calendar; confirmations, deposit or card-on-file messages and reminders; and follow-up for rebooks, packages and reviews. It doesn't include running your ads, growing your social media, or anything clinical.
Will it give my clients medical or skin advice?
No. It answers everyday questions from the menu and policies you approve, like prices, prep, parking and first-visit specials. Anything about health history, skin conditions, medications, contraindications, results or weight loss goes to a person on your team. For med spas, it follows your medical director's rules on what can be booked without a consult.
Does it work with my booking software?
Usually, yes. We connect to tools like Vagaro, Boulevard, Mangomint, GlossGenius, Square Appointments, Fresha and Zenoti, plus your Instagram and Facebook business accounts and your phone line. Some tools take extra work or a workaround. We'll confirm what's possible for your setup on the audit, before you commit to anything.
Will it sound like a robot to my clients?
It writes in your studio's tone, using the words and emojis you approve, and keeps messages short. You see and approve sample conversations before launch, and you can read every conversation afterward.
Will it replace my front desk?
It takes over the repetitive part: first replies at any hour, reminders, rebook nudges and review requests. Your front desk and providers keep the real conversations it hands them. How you staff around it is your call.
What does it cost?
It depends on scope: how many channels and locations we connect, your booking software, the number of providers, and which follow-ups you want. We don't quote before we've seen your setup. After the audit you get a written scope with clear pricing.
Is messaging clients compliant?
We only message people who contacted you or opted in, honor STOP automatically, and set quiet hours. Your forms need proper consent language, and we'll review that with you. This isn't legal advice, so check your forms and any medical-advertising rules with your own counsel.
What do I need to provide?
Access to your Instagram/Facebook business accounts, booking software and phone line; your service menu, prices and policies; the tone you want; and one person to take hand-offs. We build it, test it with fake clients, and you approve it before it talks to a real one.
Find out where your studio's bookings are leaking.
Free, 30 minutes, and you keep the booking-leak map either way.
Get my free Booking-Leak Audit